Start your Semrush journey by completing a few basic tasks. Learn how to level up your online visibility and attract more traffic to your website.
Audit your website
Analyze your website’s technical health, identify issues and get recommendations on how to improve it.
Go to workflow
Conduct keyword research
Find keywords that will bring you the most traffic and help outperform your competitors in search.
Go to workflow
Track your rankings
Monitor your and competitors’ positions and measure the success of your SEO campaigns.
Go to workflow
Create content that brings you more traffic
Create SEO optimized content that will be loved by users and search engines alike.
Go to workflow
Optimize Backlinks
Learn which backlinks might be hurting your visibility and find new high-quality link building prospects.
Go to workflow
Run competitive analysis
Get insights into your competitors’ marketing strategy, learn to avoid their mistakes and replicate their success.
Go to workflow
Watch our introduction video
Learn our hot tools
Explore Semrush tools to find the best solution to your digital marketing challenges. Here are the most popular tools we recommend you to start with.
Position Tracking
Track and compare your domain's daily rankings.
Read manual
Domain Overview
Get a full picture of any domain's visibility.
Read manual
Organic Research
Win the SERPs through studying your competitors.
Read manual
Site Audit
Find and fix on-site issues and improve your rankings.
Read manual
Backlink Gap
Find new link building prospects.
Read manual
Keyword Magic Tool
Research a database of 20 billion keywords.
Read manual